• ARE YOU READY TO LEARN HOW TO PARTNER
    EFFECTIVELY WITH INFLUENCERS?

  • HEAD OVER TO THE ROKU STREAMING
    PLATFORM TO WATCH US!

We present our first Master Class

BRAND PROTECTION
AND INFLUENCER MARKETING 101

View the Course Outline

BRAND PROTECTION
AND INFLUENCER MARKETING 101

MODULES
3
VIDEOS
3
SKILL LEVEL
All
LANGUAGE
English

OVERVIEW

In this three-part introductory class, you are going to learn three of the key principles involved in developing and marketing a strong brand.
  • Branding and trademark protection for business growth
  • How to avoid Intellectual Property infringement when advertising on digital media
  • How to partner effectively with Influencers using contracts

WHAT YOU WILL LEARN

LEGAL TOOLS
  • Understand whether your brand can qualify for trademark registration
  • Learn the importance of protecting your brand names, slogans and symbols as Trademarks
  • Learn the value of having a registered trademark
  • Understand how to monetize and properly exploit your brand
  • Understand how to use photographs in your advertisements on digital media without infringing Intellectual Property
  • Understand how to use music in your advertisements without infringing on Intellectual Property
  • Understand the key clauses in Influencer Contracts so that you enter into deals on a solid foundation
  • Learn how to identify which clauses are beneficial for your specific arrangement with an Influencer
CREATIVE TOOLS
  • Understand the aesthetic aspects of selecting the right brand
  • Understand how to align with the right influencers for your brand
  • Understand the impact that the look and feel of a brand can have on a customer

THIS COURSE INCLUDES

  • Clips of interviews with some of the biggest celebrities in the carnival industry who provide exclusive insight on topics
  • Lifetime access to the class
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