BRAND PROTECTION
AND INFLUENCER MARKETING 101

OVERVIEW

• Branding and trademark protection for business growth
  
• How to avoid Intellectual Property infringement when advertising on digital media
  
• How to partner effectively with Influencers using contracts
  

WHAT YOU WILL LEARN

• Understand whether your brand can qualify for trademark registration
  
• Learn the importance of protecting your brand names, slogans and symbols as Trademarks
  
• Learn the value of having a registered trademark
  
• Understand how to monetize and properly exploit your brand
  
• Understand how to use photographs in your advertisements on digital media without infringing Intellectual Property
  
• Understand how to use music in your advertisements without infringing on Intellectual Property
  
• Understand the key clauses in Influencer Contracts so that you enter into deals on a solid foundation
  
• Learn how to identify which clauses are beneficial for your specific arrangement with an Influencer
  

• Understand the aesthetic aspects of selecting the right brand
  
• Understand how to align with the right influencers for your brand
  
• Understand the impact that the look and feel of a brand can have on a customer
  

THIS COURSE INCLUDES

• Clips of interviews with some of the biggest celebrities in the carnival industry who provide exclusive insight on topics
  
• Lifetime access to the class